I’m constantly impressed with the way that marketers and Google are creating advertising campaigns on Youtube. The example below is a marketing campaign for the upcoming summer blockbuster: Get Smart. Well, it’s not quite a block buster yet, but with marketing like this I have a feeling it will be.

Viral video marketing like this is very effective in generating brand loyalty. Over a million people have watched the Get Smart Youtube contest and thousands are uploading videos to participate. I doubt the numbers will be anything substantial, but it is certainly generating quite a bit of cognizant buzz about the movie. When the movie releases people that have seen the Youtube video will certainly recall the video they saw online and will probably opt to see Get Smart verses other movies.

This GetSmart viral video has the components of other successful online viral video marketing campaigns that Youtube has helped create: users participate in the conversation. When “users participate” by uploading videos of submitting any form of user generated content the marketing campaign is a success. Numbers, therefore, become the most important component of user generated marketing - you want as many people to participate as possible. So make it easy to participate! This Get Smart campaign is simple to be a part of; videos submitted are no more than 15 seconds.

If your company is interested in crafting an online viral video that includes user generated content - please call Banner Blindness at 843-425-3566 or email Support@BannerBlindness.com