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Search Engine Optimization Black Hat Methods

Tuesday, January 6th, 2009

I recently interviewed a bright, enthusiastic, and determined young man for a position we are trying to fill at Banner Blindness.  After going over the office rules, standards, and tasks; as well as going over the various online marketing and web development services we provide - he asked, “Do you do blackhat SEO?”  I was surprised to hear someone who has never worked in online marketing ask this.  Banner Blindness does not practice black hat SEO because traditional white hat SEO is difficult and profitable enough as is.

Search Engine Optimization is not easy: it takes patience, planning, manual labor, research, intelligence, and a “system”.

Patience

Search Engine Optimization does not happen over night.  Search Engine Optimization is a battle that can go on for years; if not forever.  Online media producers are always creating better content that super-cedes pre-existing content for valuable keywords.  It can take 1 day, 7 days, 1 month, 3 months, 6 months, 1 year, and even longer to see results for highly competitive keywords.  Without patience and confidence in Google - you will never master your keyword set.

Planning

Search Engine Optimization is very similar to a writing out and executing a battle plan.  Google’s database is a real time battle ground with marketers around the world constantly trying to dislodge and defeat their keyword enemies.  IF you rank for the word, “hammers” and you happen to sell hammers - you can generate hundreds of thousands of dollars a year in revenue.  Anyone can go about finding hammers at wholesale prices; and if you rank # 1-4 google, sick money.  When planning your next Search Engine Optimization marketing campaign, consider: Who, What, Where, When, Why, and How.  You need to know EXACTLY what keywords your trying to rank for, you need to know who your competitors (enemy are), where your enemies are at, how strong they are (number of incoming links), what is their level of moral (if they see a threat coming are they going to be able to sucessfully deter your SEO attack).  After carrying out your next SEO attack; do a weekly or monthly AAR (After Action Review) and discuss the negatives, positives, and outcome of your SEO attack.

Manual Labor

There are programmatic solutions for a grand search engine optimization strategy.  Through coding and implementation, an intelligent SEO warrior can carry out what 100 manual data laborers can achieve.  If you don’t know how to code, or what to code to carry out automated SEO, there are manual alternatives that can have greater long term benefits when compared to an SEO programming strategy.  If you are looking for content media producers in India, the Philippines, the USA, Russia, Latin America, and elsewhere - please contact us.  We can provide your online business with content production staffing services in third world countries.

Research

I’ve met so many people that want to SEO their website and rank for associated keywords - yet they don’t know what the keywords are that they want to rank for; or even if those keywords will result in business.

Prince Klemens von Metternich said, “Everyone wants something without having any idea how to obtain it, and the really intriguing aspect of the situation is that nobody quite knows how to achieve what he desires.  But because I know what I want and what the others are capable of I am completely prepared.”

I’m not saying do the keyword research yourself, but it must get done; once the keyword work is done, you will probably not have to do it again for quite sometime.

Intelligence

Search Engine Optimization requires a certain level of intelligence: how does Google crawl websites, how does Google decipher among links, what are alternative strategies for getting relevant keyword traffic, necessary online seo tools, management skills, leadership skills, brainstorming capabilities, and more.  You don’t have to be a genius to figure out Search Engine Optimization - you just have to work at it, and in the process increase your SEO intelligence.

SEO System

Every online marketer that employs SEO into their marketing mix knows that without an SEO “system” they are going to get no where fast.  Assembly plants, shipping and sorting facilities, and other industrial manufacturing and production companies all revolve around a “system”.  The “system” is generally very complex and no one individual knows how “everything” runs.  When developing a Search Engine Optimization “system” of production you don’t necessarily have to know every component of your “system”.  A successful SEO campaign requires numerous components to make it successful.  Without a “system” of achieving SEO you will be constantly wondering around the forest, instead of cutting the trees down to get out.

If your business is in need of serious advice, a results oriented Search Engine Optimization Company, and serious results for your SEO strategy:

Please call (312)-281-8931 or email SEO@BannerBlindness.com

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Missing Attachment

Google is impartial - at least that’s what they want us to think: “Do Not Be Evil“.  Yeah right.  Google made it into a proper noun.  Google IS the Internet and a company that you need to be using in order to generate tens of millions of more dollars in the next few years.  Both on an SEO front and a Google Adwords front - those two battle grounds have merged.  Some corporations will engage in SEO warfare and some will not.  As R L Ermy says, “They will be dead Marines.”

Military combat soldiers are taught everything they need to know on how to kill their enemy completely.  Soldiers learn how to put bullets through enemy eyes at 500 yards.  How to throw grenades into enemy bunkers.  Their taught on how to kill an enemy with a bayonet.  Their taught how to navigate with compasses, maps, radios, by the damn stars!  Combat soldiers are taught to be fearless in the face of death - they are taught to become ultra focused warriors (there is no TV or internet on the battle front): never thinking, never flinching, cespools of hormonal rage and anger.  Destroyers of souls and reapers of chaos.  That is the truth about battle and winning - life or death.

Search Engine Optimization is basically the same thing - duh, you didn’t know that!?  Of course not, because your not a killer - your not engaging in modern day SEO warfare.  Only a few genius corporations and mid level size corporations are taking on the big boys.  If your corporation is not engaging in Google SEO warfare through Indian soldiers working for $1 an hour - you will lose.  Chinese and Indian SEO slave labor is no laughing matter - they are your soldiers carrying out a battle for you.  You are giving them work and a chance of life - instead of a textile mill for .10 a day.  Banner Blindness employs over 66 fully staffed Indian SEO experts in over 3 different Indian cities.  These are our soldiers fighting an SEO battle for our clients.  Were proud of them.  Let Banner Blindness help you engage in Nuclear warfare SEO against your enemies.

Please contact us via email at Support@BannerBlindness.com or call 312-281-8931.  We look forward to speaking to you about SEO warfare in 2009 and beyond.