YouTube has drastically changed the way that the US Military has had to deal with public relations. Soldiers love to film combat and their activities - there is a saying in the military: “Joe always has a camera on him.” When inspecting a dead enemy soldier - or even a US soldier - you regularly find a camera, and its a piece of intelligence. In this case, US Marines murdering a puppy and filming it is going to cause serious PR and brand recognition damage to the US Marine Core, the US Military, and the United States as a whole. Marines are famous for their impressive WW II Pacific island invasions, Chesty Puller, and of course Sgt. Heartman from Full Metal Jacket - and now puppy tossing. Killing an animal in a combat zone is certainly no crime, as crimes against humanity probably happen on a daily basis. Keep in mind that there are “cute” website where hundreds of thousands of visitors go each day to see puppies and small kittens. Killing “cute” is not cool - and the US Military will suffer for this immaturity. If you are a fortune 500 organization and want to insure that this type of negative publicity never affects your business - please call one of our online marketing experts at 312-281-8931.