PPC Marketing or PPC Advertising (Price Per Click) is the best way to drive traffic to your website. Instead of paying for worthless CPM (cost per thousand impression) advertisements; with PPC you are actually purchasing traffic for your website. You can then do conversion tracking and determine which keywords are resulting in positive ROI for your product or service. PPC marketing is not the same as it was a few years ago. Nearly all of the large search engines now have huge display advertising networks, where you can have your advertisement that used to only show up in the search network, now appear in a large display network as well. Click fraud is a very small problem and should not scare you away from PPC advertising. Google’s display advertising network is the largest in the world serving hundreds of billions of impressions daily. We have helped numerous medium to large scale businesses utilize ppc advertising to drive tens of thousands of additional unique daily visitors to their web properties. Many PPC firms charge set-up fees, maitenence fees, etc… Banner Blindness Inc. only charges a percentage of your total spend.

If you are interested in having a cutting edge PPC advertising firm help generate your website tens of thousands of additional unique daily visitors (with an ROI focus) - please call 312-281-8931 or email Support@BannerBlindness.com

It has taken me forever to edit and post this video to YouTube. I hope you can learn more about PPC marketing on AdCenter with it. Microsoft introduced a new KW expansion tool that will basically generate insanely huge keyword lists - but I would debate the quality of these keyword lists. The results of one of their searches for “cars” didn’t seem relevant. Most PPC marketers will agree that though the volume on MSN and Live.com are a lot less than Google Adwords; it can offer higher converting traffic for a minimum click of .05. Editorial review and campaign de-activation are becoming a nuisance though.

I was amazed at the incredible number of worthless tools to be found at Microsoft’s Ad Center Labs - there wasn’t one useful tool that a PPC marketer could use (please comment if you beg to differ).  Clearly Microsoft doesn’t get search engine marketing; hence the Yahoo purchase.  However, if Yahoo gets gobbled up by Microsoft doesn’t that mean they will be destroying one already deficient product, eating it, and pooping out an even more deformed product.  Sorry for the human digestive analogy; another good analogy I heard on TheStreet.com: “Microsoft buying Yahoo is like taking two people in a race that are weak runners and tying their legs together.  They still aren’t going to beat the third runner, because the third runner is faster and stronger.”  Check out the screen shots below for Microsoft’s Ad Center “labs”.  If you can find anything that is valuable to an online marketer, please let me know.