The internet, in 2008, will continue to envelop the phone book, television, radio, print, and all other mediums. The internet is like the famous 1980’s movie, “The Blob” (starring Steve McQueen) because it continues to break down traditional media and incorporate it into itself. I would estimate that in 2010 televisions will become WiFi enabled and traditional television (Cable & Airwaves) will no longer have the stranglehold over the market. Soon, independent production studios will be able to deliver their content to millions of homes that have Wifi enabled televisions. This is one of the reasons, why I believe that YouTube will be considered the greatest business acquisition of the 22nd century.

The following is an advertisement I saw on Drudge Report (one of the first internet blogs - Matt Drudge broke the Monica Lewinsky story) by Domino’s Pizza. There is nothing new about pizza companies (Papa Johns, PizzaHut, etc…) advertising on the internet. However, this is direct response marketing, affiliate marketing, and real world products/services at its highest level. Domino’s can actually determine their ROI from advertising pizza - as you can place an order through their website and have it delivered to your house in under an hour. The following are the advertisement and landing page from Domino’s Pizza:

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