Email marketing accounts for a huge percentage of all online advertising. Companies like Hydra Media, NeverBlue, and other affiliate networks rely on email marketers to “push” their products and online services. Successful email marketing consists of numerous components:

1. Quality of lists. Where are you generating your lists from? Is your email list can-spam compliant? Email lists can be generated very easily if you know how to do it. Whether or not your email list is generated ethically is another question. You can also purchase lists from email list builders, so you don’t have to develop a marketing program to generate the list yourself.
2. Email inbox deployment capabilities. Getting your email to appear in the inbox of your intended recipient is not as easy as one thinks. When sending 500,000 emails to AOL users for example, it can be quite an ordeal if their spam filter detects your email. Not only are you spending money for the email drop, but you aren’t getting any results.
3. Tracking and conversion metrics. If you are doing large scale email drops - data is king. You need to know how many emails were successfully delivered to the in-boxes of your recipients, what the open rate was, and what your CTR is; as well as your conversion numbers.

I have worked with numerous email deployment companies before purchasing and configuring the servers myself. There are a lot of wolves in sheep’s clothing when it comes to email marketing. Beware “low cost” initial first orders. These initial first orders to get your product or service marketed is often a bait and switch. Some companies are unable to even provide you with email deliverability data and conversion tracking. Some companies promise to send your email to everyone on the SE comcast network, or the NE Time Warner cable network, generally these are scams.

It took me a while to become a believer of email marketing. It works. Think about how many times you open your email and the number of messages you are bombarded with. Professional marketers want to be where you eyes are at all the time. Being in your inbox is one of the greatest ways for any advertisers to get their product or service noticed and acted upon. I highly encourage you to start marketing through email immediately.

When conducting email marketing you have to know who you are purchasing the lists from or you have to generate the lists yourself. If you are interested in conducting email marketing that is both ethical and highly successful - please contact Banner Blindness Inc. at 312-281-8931 or email Support@BannerBlindness.com to learn how we can help grow your companies email marketing initiatives.

The email creative above was spammed to my personal email account at Yahoo. I just wanted to post it here to give you an example of a great email creative. I have written about how to create a high-end email creative before. Again, the email above contains the same marketing principles and has probably been very effective for its advertiser. Notice the text at the top of the image; this is because many email inboxes do not allow images to be shown. Make sure this text is an attention getter because many times your image won’t appear and the text is all your customers will be able to see.

If you need an email creative developed for your business, please email Support@BannerBlindness.com or call 843-425-3566.

The above screen shot is from StumbleUpon and how they generate thousands of new users daily.  Many online marketers and companies overlook this simple solution to generating new traffic: eMail marketing through referrals.  I normally never like to give out the stored emails in my Gmail account to web 2.0 properties; but in this case I thought it would be alright.  A few people emailed me saying, “wtf”?  But for the most part, a lot of people were enthusiastic to find out about StumbleUpon.

If your a web 2.0 company and looking to generate additional users and traffic through email referrals, please call 843-425-3566 or email Support@BannerBlindness.com  One of our programmers will help you implement this amazing marketing tool into your website.  Note: this is obviously not useful for all websites or companies.

Banner Blindness regularly creates html and text email creatives for clients. Our clients rarely understand best marketing principles when it comes to creating an email creative. In order to educate our readers and clients we will now examine what makes an effective email creative - regardless of what you are advertising via email. The email creative below is an excellent example of what an effective email creative should look like:

The following are the pros of the above creative:

Pros

1. Utilizes text link at top in case recipient is unable to view the image below
2. The text link is short and sweet and contains a call to action
3. An attention getter at the top
4. Strong use of opposing colors and unified color scheme
5. Explains the benefits and what differentiates eHarmony from other dating websites
6. Incentive - FREE - and another call to action
7. An overly attractive female (also a call to action and an attention getter)

Is your business sending out email creatives that are ineffective and receiving low click-through rate? If so, please contact Banner Blindness and we will gladly assist you in crafting an email marketing campaign that produces results.