The email creative above was spammed to my personal email account at Yahoo. I just wanted to post it here to give you an example of a great email creative. I have written about how to create a high-end email creative before. Again, the email above contains the same marketing principles and has probably been very effective for its advertiser. Notice the text at the top of the image; this is because many email inboxes do not allow images to be shown. Make sure this text is an attention getter because many times your image won’t appear and the text is all your customers will be able to see.

If you need an email creative developed for your business, please email Support@BannerBlindness.com or call 843-425-3566.

Banner Blindness regularly creates html and text email creatives for clients. Our clients rarely understand best marketing principles when it comes to creating an email creative. In order to educate our readers and clients we will now examine what makes an effective email creative - regardless of what you are advertising via email. The email creative below is an excellent example of what an effective email creative should look like:

The following are the pros of the above creative:

Pros

1. Utilizes text link at top in case recipient is unable to view the image below
2. The text link is short and sweet and contains a call to action
3. An attention getter at the top
4. Strong use of opposing colors and unified color scheme
5. Explains the benefits and what differentiates eHarmony from other dating websites
6. Incentive - FREE - and another call to action
7. An overly attractive female (also a call to action and an attention getter)

Is your business sending out email creatives that are ineffective and receiving low click-through rate? If so, please contact Banner Blindness and we will gladly assist you in crafting an email marketing campaign that produces results.