I seem to be hearing from everyone these days that High Fructose Corn Syrup is extremely bad for you.  But not from from Corn manufacturers - who would have guessed?  Below is a screen shot of a banner I recently noticed on Yahoo:

I was thinking this might be a bait and switch advertisement or even a co-reg path offer.  Instead it is a marketing campaign from the Corn Refiners Association and it’s purpose is to inform consumers that High Fructose Corn Syrup is not unhealthy for you.  Below is one of the questions in the quiz:

This website claims that under the US Food and Drug Administration HFCS is “natural”.  What is “natural” you might ask?  Whenever I see a word in quotations, or when someone makes that gesture with their hands, I always know something is amiss.  I dont know if High Fructose Corn Syrup is healthy for you or not.  I do know marketing - and it seems like the corn manufactuers in this country are worried they are going to lose out on profits if they don’t educate the junk food eating masses about how “natural” High Fructose Corn Syrup is.

I leave you with Mark Bittman from the New York Times:

If you are a corporation looking to develop an online marketing campaign and interactive website like Sweet Surprise.  Please contact us and we would be happy to help you create a campaign that is not blatantly full of bullshit like Sweet Surprise. If you have comments about High Fructose Corn Syrup or the Corn Refiners Association I would be interested to hear what they are.