I keep seeing Sarah Marshal advertisements that don’t look like advertisements - instead their making people ask, “what the fuck is Sarah Marshal?”  It’s a movie from the creator of Superbad, Knocked Up, 40-yr old virgin, etc…  Below is a MySpace skin and is an example of cutting edge marketing (millions of people are going to see this movie because of this skin):

In addition to the skin there was a flash based movie that previewed the movie.  The first time I saw a Sarah Marshal advertisements was when I was at the airport and I saw it being displayed on the top of a Taxi.  Next thing I know, I see it on a billboard, now MySpace, and probably television next (if I watched it).  I can only imagine what the marketing budget for this movie must be.  This has been one of the smartest and best executed mass movie marketing campaigns I have seen in a while.  So it begs the questions, are the movies good, or is the marketing good?