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Swiffer created an excellent marketing campaign through YouTube that has received over 150,000 unique channel views.  Swiffer is offering $15,000 to whoever can create the best “cleaning break-up” video.  Two of the commercials almost look professional enough to be used on TV.  Swiffer is probably planning on using the best commercials on an actual television advertising campaign.  If your company is interested in creating a user generated advertising and promotional campaign - please contact Banner Blindness to learn how we can develop a similar marketing campaign.

Tags: swiffer, swiffer break up, user generated advertising, user generated media

This entry was posted on Wednesday, February 20th, 2008 at 5:35 am
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