Print advertisement analysis: marketing, branding, effectiveness, copy text, and more.
Billions of dollars a year are spent on ineffective and out-right useless print advertisements. I recently dissected a Fortune magazine and discovered that 70% of the magazine were advertisements. Rather disappointing, but makes for a great study into advertisements and how corporations are trying to breach the consumers mind. When designing print advertisements: less is more, use attractive sexy photos, less text, a call to action, and contact information. Please comment if you found this helpful and I will shoot more analyses of this type.
Tags: advertising age magazine, Branding, magazine ad rates, magazine ads, magazine advertisements, magazine advertising rates, Marketing, print advertisements
