Packaging Marketing / Package Advertising - old school business tactics
I bet the picture below is a familiar image from your childhood:
If you are a packaged good manufacturer, marketing through your packages is a great way to increase sales. I wonder who the first person / company was to figure this out? I think this form of marketing was probably a big break through back in the 1950’s. If you do eCommerce and are looking for a way to increase revenues consider including advertising materials in the products you ship. I have always argued that Amazon.com, Half.com, eBay.com (power sellers), and other online retailers should form a syndicate and include paid advertising pieces in all the products they ship. So you create a website to find advertisers and publishers. The publishers are organizations that ship goods through the postal service, UPS, or FEDEX. You pay them for every item they ship that includes one of your advertisements. It will help them cut down on their shipping costs and create an “offline” but highly effective advertising network. Or UPS and FEDEX should include an optional check mark on air bills that allows them to paste an advertisement on the package. If you are an internet investor and interested in partnering with Banner Blindness to produce a website that can organize all of this, please call 843-425-3566 or email Support@BannerBlindness.com Please, serious investors only.
Tags: advertising on packages, Betty Crocker, fruit gushers, incentive marketing, internet web development investing, marketing through packages, Package Advertising, package marketing
