It has taken me forever to edit and post this video to YouTube. I hope you can learn more about PPC marketing on AdCenter with it. Microsoft introduced a new KW expansion tool that will basically generate insanely huge keyword lists - but I would debate the quality of these keyword lists. The results of one of their searches for “cars” didn’t seem relevant. Most PPC marketers will agree that though the volume on MSN and Live.com are a lot less than Google Adwords; it can offer higher converting traffic for a minimum click of .05. Editorial review and campaign de-activation are becoming a nuisance though.

Tags: adcenter, microsoft, microsoft adcenter, microsoft advertising, paid search marketing, ppc marketing

This entry was posted on Tuesday, March 4th, 2008 at 3:50 am
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