The above video shows a unique method for retailers to sell product in malls. Albeit, not every retailer can sell products in this manner, but at least understand why this stand is more successful than most retail outlets. The following are marketing and retailing principles to consider should you be operating brick and mortar store fronts:

• A good presentation starts with a “wow”. You have to get your future customers attention. This stand does this with their incredibly loud speaker, beautiful girls, and the bright pink.
• If you can get your potential customers eyes you will have to engage your customers. Far too many retail locations lack the necessary sales people to close a sale. If you are going to shock and awe your customers, you had better be able to sell to your customers.
• Lip stick is sold by giving free samples. Does your business give free samples or sales literature about your products or services?
• Sex sells. Sex sells. Sex sells. Whenever possible, incorporate sex into your marketing message.
• Make it easy for your customers to purchase and quickly leave. The longer they stand in your retail location the more they cost you.

I hope this observation and quick list of retailing tid-bits was of some help you and your business. If you have any additional retailing tips please include them in the comments.

Tags: bangkok, cutting edge sales, malls, mbk mall, Retail Design, retailers, Retailing, Thailand, Travel

This entry was posted on Saturday, May 31st, 2008 at 8:49 am
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