How to create an effective e-mail creative
Banner Blindness regularly creates html and text email creatives for clients. Our clients rarely understand best marketing principles when it comes to creating an email creative. In order to educate our readers and clients we will now examine what makes an effective email creative - regardless of what you are advertising via email. The email creative below is an excellent example of what an effective email creative should look like:
The following are the pros of the above creative:
Pros
- Utilizes text link at top in case recipient is unable to view the image below
- The text link is short and sweet and contains a call to action
- An attention getter at the top
- Strong use of opposing colors and unified color scheme
- Explains the benefits and what differentiates eHarmony from other dating websites
- Incentive - FREE - and another call to action
- An overly attractive female (also a call to action and an attention getter)
Is your business sending out email creatives that are ineffective and receiving low click-through rate? If so, please contact Banner Blindness and we will gladly assist you in crafting an email marketing campaign that produces results.
Tags: email creative, eMail marketing, gmail, hotmail, how to create an effective email marketing campaign, poor click through rate, yahoo mail
February 13th, 2008 at 9:42 am
This is a great article. Its very useful for me. Thanks for sharing this!