I see it time and time again - the more granular a business owner operates his/her business: the more successful it is.  When touring the islands off the SE coast of Thailand you get to observe hundreds of retail stores and restaurants.  The more granular the proprietors of these businesses are; the more successful they are - at least I assume.  I dont have financial data to back up my assumptions, but I can easily observe that the more granular a business operator is the more customers they have.

Mr. K’s restaurant is on a main road on the island of Koh-Phangan and is very granular in their business operations.  The restaurant is like any other restaurant; it has tables, chairs, coolers, a cash register, a menu, etc…  However, it’s the small (granular) elements that make this the most successful restaurant on the island.  The following are the granular observations I made while eating at this restaurant:

• The employees wear matching shirts and rotate their shirts on a daily basis
• A few of the employees speak english and ask you about where you come from and your journey
• They give patrons yellow paper to discuss their dining and travel experience.  There were hundreds of these testimonials neatly plastered across the walls
• Word of mouth: the yellow paper and exceptional customer service encourages travelers to tell other travelers about their dining experience.  I told at least 5 travelers about the restaurant.
• Presentation: the restaurant takes the necessary time to ensure that their food presentation is perfect each and every time
• Matching their menu to the tastes of their patrons.  They have food for people from nearly every country in the world.  Burgers and pizza for Americans.  Thai food for Thai.  Spaghetti and ravioli for Americans.  Pancakes for the Dutch.  Additionally, their menu is simple and straight forward.  Usually I notice that more successful restaurants have a “less is more” type attitude with their menus.  However, Mr.s K’s make their huge menu straight forward and simple to read, therefore; it’s still successful.
• An exceptional product.  Mr. K’s food was exceptional.  I don’t think you could order anything from the menu and be dissapointed.

The example above is an example of a granular business that was succintly run.  Is your business granular and succinctly operated?  I would bet that if your not satisfied with your bottom line; chances are that you aren’t running your business at a granular level.  What do your business cards look like?  What level of customer service do you offer your customers?  What type of color scheme is your logo/presence?  If you want to succeed and be the best in your niche - you need to get granular.  There is a famous chinese proverb that says, “People don’t trip on mountains, they trip on stones.”  In the business world, businesses don’t succeed because they dont gather up the stones into a mountain.

Tags: Branding, business, Entrepreneurship, granular business decisions, How to make money, Marketing, Mr. K's restaurant, restaurant branding, Restaurant Marketing, Successful Restaurants, Thailand

This entry was posted on Wednesday, April 30th, 2008 at 10:55 pm
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