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I keep seeing Sarah Marshal advertisements that don’t look like advertisements - instead their making people ask, “what the fuck is Sarah Marshal?” It’s a movie from the creator of Superbad, Knocked Up, 40-yr old virgin, etc… Below is a MySpace skin and is an example of cutting edge marketing (millions of people are going to see this movie because of this skin):
In addition to the skin there was a flash based movie that previewed the movie. The first time I saw a Sarah Marshal advertisements was when I was at the airport and I saw it being displayed on the top of a Taxi. Next thing I know, I see it on a billboard, now MySpace, and probably television next (if I watched it). I can only imagine what the marketing budget for this movie must be. This has been one of the smartest and best executed mass movie marketing campaigns I have seen in a while. So it begs the questions, are the movies good, or is the marketing good?
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Tags: 40-year old virgin, billboard marketing, forgetting sarah marshal, movie marketing, myspace advertising, myspace marketing, sarah marshal movie, Skin Advertising, Skin Marketing, taxi marketing
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on Monday, April 14th, 2008 at 3:44 am
Visited 673 times, 2 so far today and is filed under Movie Advertising, MySpace, Sking Advertising, movie marketing.
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