I keep seeing Sarah Marshal advertisements that don’t look like advertisements - instead their making people ask, “what the fuck is Sarah Marshal?”  It’s a movie from the creator of Superbad, Knocked Up, 40-yr old virgin, etc…  Below is a MySpace skin and is an example of cutting edge marketing (millions of people are going to see this movie because of this skin):

In addition to the skin there was a flash based movie that previewed the movie.  The first time I saw a Sarah Marshal advertisements was when I was at the airport and I saw it being displayed on the top of a Taxi.  Next thing I know, I see it on a billboard, now MySpace, and probably television next (if I watched it).  I can only imagine what the marketing budget for this movie must be.  This has been one of the smartest and best executed mass movie marketing campaigns I have seen in a while.  So it begs the questions, are the movies good, or is the marketing good?

Tags: 40-year old virgin, billboard marketing, forgetting sarah marshal, movie marketing, myspace advertising, myspace marketing, sarah marshal movie, Skin Advertising, Skin Marketing, taxi marketing

This entry was posted on Monday, April 14th, 2008 at 12:18 pm
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