I would like to feature a project we have recently completed and discuss direct response marketing, and how to get your product on TV.  We recently completed the website, infomercial, and marketing for the following direct response product:

www.ElectronicLicensePlate.com

We hope the product will be a big seller - so our clients are happy and we are happy (of course).  Lets discuss some important components of a successful direct response online marketing campaign:

• Sex sells, be certain to use beautiful women and men in your marketing pieces.  BASICALLY: If your not using sexy women or men, your not marketing correctly.
• Testimonials, Testimonials, Testimonials….You need testimonials (video, pictures, and write-ups).
• Performance based marketing - Call us at 843-425-3566 or email Support@BannerBlindness.com to discuss how we can get your product on a CPA basis with major display advertising networks.  This type of advertising costs you nothing unless they sell one of your items.  Companies like BlueLthium recently acquired by Yahoo will advertise your products for FREE so long as they sell and you can offer them a competitive CPA (cost per action).
• Blogs - use a blog!  Blogs are dynamic websites that are easy to update and utilize in a guerilla marketing campaign.  So if you want other blogs and user generated media sites to link to you, you need to get them to you, and this is really only possible with a blog - thats because you blog about something that makes other blogs want to link to you (because you baited them).  This is a basic marketing (not advertising) principle - but very difficult to visualize and achieve.

Some marketing mistakes that direct response marketers make:

• They don’t use attractive males or females to push their products in videos and pictures.
• They don’t use testimonials, but an in-effective and unknown infomercial actor.
• They purchase CPM advertising without the use of an adserver and lose thousands.  Advertise on a PERFORMANCE basis and have a good tracking system in place to prevent advertising agency scrubs.
• Make it difficult to purchase an item.  So that means, offer your product for $4.95 - customer only has to purchase the shipping, and if not returned, you get billed the full amount.  But you can make people aware of the full shipping price by making them check of a terms and conditions box.  To see examples of this look at colon cleaning pills and weight loss patches/pills.

If you need a direct response marketing campaign and website created please call 843-425-3566 or email Support@BannerBlindness.com

I would prefer if you emailed myself and my staff will be traveling in India to meet with our outsourced employees and independent providers.

Tags: commercials, direct marketing, Direct Response Marketing, dr marketing, online advertising, Online Infomercials

This entry was posted on Saturday, April 19th, 2008 at 9:15 pm
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