Dermitage Scam - deceptive advertising fleecing females, but great marketing.
I recently came across this Dermitage facial rejuvenation and wrinkle reduction product. Ever since I was a young boy I have seen products being advertised that claim to reduce wrinkles. I can also recall my Grandmother applying these products, her wrinkles were never reduced, but she did smell like an old woman with wrinkle cream (I love you Grandmother!). Below are a screen shot of the banner and website I came across:
We can learn a great deal, from a marketing perspective, from the two pieces above. Firstly, the banner is a great marketing piece because it is shocking, interactive, and has a strong call to action. Secondly, the website is easy to navigate, has testimonials (it should have video testimonials) and immediately places a call to action on the top getting users to fill out their information. I assume that Dermitage is not advertising this product on a CPM basis, rather; a performance basis and giving the network a $20 - $40 CPA for every product sold. Many health related products (weight loss, skin, hair, etc…) operate on a very shady model. They allow you to purchase an initial supply of the product for shipping and handling. After, typically 2 weeks, you get charged the full purchase price (which is rarely disclosed) and you have to contact the company to stop them from billing your credit card. Contacting the company is often difficult as they make you call numerous numbers and force you into a vicious circle with no way to get out. If you have a medical product and would like to create a direct response website similar to the one above, please call one of our online marketing consultants at 312-281-8931 or email Support@BannerBlindness.com.
Tags: banner design, Dermitage, dermitage facial cream, dermitage scam, Direct Response Marketing, Website Design, wrinkle cream
October 11th, 2008 at 10:15 pm
Dermitage isn’t a bad product for the price of around $60. They really shouldn’t go with such misleading advertisement to make people think their product is the fountain of youth.
Some wrinkle creams do work. However even using the best ones for a few months, the results aren’t going to be extremely noticable unless you look closely in the mirror.