Why aren’t you using testimonials in your online business?  You need to get customer pictures, videos, and comments from your customers to place on your website or landing page.  Not having testimonials is costing you thousands of dollars and loads of potential customers.  Many businesses just advertise testimonials - and they have found that to be the best way to market their product or service.  Below is a photo of Angie’s List and how they use testimonials to increase their subscriber base:

When using testimonials:

• Don’t be afraid to use them.  Make the pictures or videos of your clients large and enthusiastic for your website.
• You should have at least 5 testimonials, and more depending on what it is you are selling.
• Photos of people giving testimonials should be taken by yourself using an 8 MP digital camera.
• Watermark your testimonials videos before uploading to Youtube.  You can use Windows Movie magic to do this - just choose “subtitle” when playing with the text options.
• You can use testimonials to your advantage.  Guide your clients answers by asking leading questions.  In the example below they show a client empowering themselves and it describes why Angie’s List is good.
• Testimonials will increase your sales - if you don’t already use them you are losing out on a lot of additional revenue.
• On your website you can solicit clients to submit testimonials to you, you don’t even have to gather them.

If you need testimonials developed for your online website we can help.  We work with over 30 various actors and models in the Chicagoland area.  Please call 312-281-8931 or email Support@BannerBlindness.com and we will discuss video and photo testimonial content development.