The video above is from Youtube director CasimirN and he discusses spam and how prevalent it has become in society today. CasimirN also has another interesting film on the differences between Television and Internet Video:

I’m posting this not only because the above videos are entertaining, but because I want to demonstrate what social media is. By linking to this Youtuber’s channel I am increasing his view count, his potential subscribers, and thus potential website visitors (if he has a website). This is how SEO ultimately works and how you can gain natural online social media - by producing great content and having others promote it for you; naturally of course.