Archive for the ‘Online and offline integration’ Category

Flash designed websites suck (Lincoln MKS aside) - use a blog instead!

Friday, February 22nd, 2008

Below we reviewed McDonald’s flash based Chill Out lounge - and in short it’s pretty lame and doesn’t inform customers about their new brick and mortar Chill Lounges. I also recently came across this Lincoln MKS flash based website - and I have to admit, the designers did a hell of a good job. Still, I think flash based websites are lame, but this site takes it to a different level. The music, technology, 360 rotation capabilities, drag and drop interactivity, and other features make this one of the best flash based/consumer product sites I have seen in a while. View screen shots below:

lincoln.jpglincoln-1.jpglincoln-2.jpg

Banner Blindness Inc. would like to propose to McDonald’s, auto manufacturers, consumer electronic manufacturers, as well as other large consumer product manufacturers - stop using Flash Based websites that offer you no residual SEO traffic, no dynamic flexibility, and high production costs. Instead: build interactive blogs! For example, in the case of the Lincoln MKS website; the designers should have produced a blog with daily blog posts that discuss the car, consumer testimonials, pictures, the car doing crazy things, etc… Flash based websites are static, and blogs are dynamic. They can be changed, added to, and manipulated on the fly.

If your company needs a consumer product focused blog please call Banner Blindness at 843-425-3566 or email Support@BannerBlindness.com

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Pizza Affiliate Marketing - Web and Life Fully Woven

Sunday, January 27th, 2008

The internet, in 2008, will continue to envelop the phone book, television, radio, print, and all other mediums. The internet is like the famous 1980’s movie, “The Blob” (starring Steve McQueen) because it continues to break down traditional media and incorporate it into itself. I would estimate that in 2010 televisions will become WiFi enabled and traditional television (Cable & Airwaves) will no longer have the stranglehold over the market. Soon, independent production studios will be able to deliver their content to millions of homes that have Wifi enabled televisions. This is one of the reasons, why I believe that YouTube will be considered the greatest business acquisition of the 22nd century.

The following is an advertisement I saw on Drudge Report (one of the first internet blogs - Matt Drudge broke the Monica Lewinsky story) by Domino’s Pizza. There is nothing new about pizza companies (Papa Johns, PizzaHut, etc…) advertising on the internet. However, this is direct response marketing, affiliate marketing, and real world products/services at its highest level. Domino’s can actually determine their ROI from advertising pizza - as you can place an order through their website and have it delivered to your house in under an hour. The following are the advertisement and landing page from Domino’s Pizza:

sp32-20080127-173755.jpg

Dominos Pizza

Banner Blindness online marketing professionals can assist your business in building online direct response marketing campaigns with an ROI focus - so that means no expensive advertising solutions. We specialize in working with companies that are looking for results! Contact Banner Blindness today to learn what we can do for your business.

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