I recently interviewed a bright, enthusiastic, and determined young man for a position we are trying to fill at Banner Blindness.  After going over the office rules, standards, and tasks; as well as going over the various online marketing and web development services we provide - he asked, “Do you do blackhat SEO?”  I was surprised to hear someone who has never worked in online marketing ask this.  Banner Blindness does not practice black hat SEO because traditional white hat SEO is difficult and profitable enough as is.

Search Engine Optimization is not easy: it takes patience, planning, manual labor, research, intelligence, and a “system”.

Patience

Search Engine Optimization does not happen over night.  Search Engine Optimization is a battle that can go on for years; if not forever.  Online media producers are always creating better content that supercedes pre-existing content for valuable keywords.  It can take 1 day, 7 days, 1 month, 3 months, 6 months, 1 year, and even longer to see results for highly competitice keywords.  Without patience and confidence in Google - you will never master your keyword set.

Planning

Search Engine Optimization is very similar to a writing out and executing a battle plan.  Google’s database is a real time battle ground with marketers around the world constantly trying to dislodge and defeat their keyword enemies.  IF you rank for the word, “hammers” and you happen to sell hammers - you can generate hundreds of thousands of dollars a year in revenue.  Anyone can go about finding hammers at wholesale prices; and if you rank # 1-4 google, sick money.  When planning your next Search Engine Optimization marketing campaign, consider: Who, What, Where, When, Why, and How.  You need to know EXACTLY what keywords your trying to rank for, you need to know who your competitors (enemy are), where your enemies are at, how strong they are (number of incoming links), what is their level of moral (if they see a threat coming are they going to be able to sucessfully deter your SEO attack).  After carrying out your next SEO attack; do a weekly or monthly AAR (After Action Review) and discuss the negatives, positives, and outcome of your SEO attack.

Manual Labor

There are programmatic solutions for a grand search engine optimization strategy.  Through coding and implementation, an intelligent SEO warrior can carry out what 100 manual data laborers can achieve.  If you don’t know how to code, or what to code to carry out automated SEO, there are manual alternatives that can have greater long term benefits when compared to an SEO programming strategy.  If you are looking for content media producers in India, the Philippines, the USA, Russia, Latin America, and elsewhere - please contact us.  We can provide your online business with content production staffing services in third world countries.

Research

I’ve met so many people that want to SEO their website and rank for associated keywords - yet they don’t know what the keywords are that they want to rank for; or even if those keywords will result in business.

Prince Klemens von Metternich said, “Everyone wants something without having any idea how to obtain it, and the really intriguing aspect of the situation is that nobody quite knows how to achieve what he desires.  But because I know what I want and what the others are capable of I am completely prepared.”

I’m not saying do the keyword research yourself, but it must get done; once the keyword work is done, you will probably not have to do it again for quite sometime.

Intelligence

Search Engine Optimization requires a certain level of intelligence: how does Google crawl websites, how does Google decipher among links, what are alternative strategies for getting relevant keyword traffic, necessary online seo tools, management skills, leadership skills, brainstorming capabilities, and more.  You don’t have to be a genius to figure out Search Engine Optimization - you just have to work at it, and in the process increase your SEO intelligence.

SEO System

Every online marketer that employs SEO into their marketing mix knows that without an SEO “system” they are going to get no where fast.  Assembly plants, shipping and sorting facilities, and other industrial manufacturing and production companies all revolve around a “system”.  The “system” is generally very complex and no one individual knows how “everything” runs.  When developing a Search Engine Optimization “system” of production you don’t necessarily have to know every component of your “system”.  A successful SEO campaign requires numerous components to make it successful.  Without a “system” of achieving SEO you will be constantly wondering around the forest, instead of cutting the trees down to get out.

If your business is in need of serious advice, a results oriented Search Engine Optimization Company, and serious results for your SEO strategy:

Please call (312)-281-8931 or email SEO@BannerBlindness.com

Not all products and services are created equal.  Not all landing pages are created equal.  Thus, conversion rates for similar products and similar landing pages convert at different percentages.  The higher your landing page conversion ratio – the easier it makes your job of advertising your offer on a mass scale.  Mass marketing through the internet is the ultimate goal of every online marketer.  In order to mass market a product through the internet it takes a landing page that converts at 3%+ and the ability to generate massive amounts of traffic.

The following are some suggestions and tips when it comes to creating a landing page that converts:

Start using online web commercial videos.  Landing pages that are not using video are losing a large % of sales to competitors that are.  There are two types of online marketing videos that Banner Blindness prefers to use.  The first type of video that we use is a spokesperson that generally appears in the lower right hand corner of the landing page.  Shooting this video can be difficult as it has to be done against a white screen and it’s a rather complicated flash file.  However, this video format offers a lot of credibility, counter arguments that the customer might have, as well a strong call to action to the customer.  The second video type that we like to use is a simple spokesperson overlaying a blue screen.  On the blue screen we overlay a corresponding background image.  We generally host this second video format on Youtube as it gives the website a social network aspect and possibly more credibility as Youtube is a well recognized brand.

  - Fake blog weight loss testimonial

Start using online web testimonials.  Testimonials should be from real customers with real stories to tell how the product or service has changed their lives.  Big smiles, big stories, and a call to action from the testimonial participant work best.  Using a picture of a testimonial participant doesn’t work anymore – you need to video your testimonial participants.

Test Test Test.  Far too many graphic designers and project managers fail to test their landing pages and don’t perform website usability testing.  Testing involves going through the sales process and looking for ways to optimize your website.  There are countless variables that can affect your conversion rate.  Focus most of your attention on your initial page and customer ordering process page.  In online direct response marketing I rarely see more than 2 – 4 pages in the sales process.  Again, if your looking to learn more about landing page optimization you should look at offers on affiliate networks like Copeac, Hydra, Azoogle, Crisp Ads Affiliate Network, Affiliate.com, etc….

Credibility.  There are lots of little tricks you can implement on your landing page to achieve credibility with your customer.  Testimonials are by far the most important aspect in achieving credibility.  Even though you might not take sales over the phone be sure to have a toll free number with a pre-recorded sales message on it.  List your mailing address so the customer knows your not a fly-by night company or looking for a quick sale.  The Wu-Yi weight loss offer is a great example of establishing credibility.  They use a Chinese male spokesman that immediately tells the customer the companies telephone number, mailing address, and information about the company.

If you are a company looking to develop a new landing page, web development, achieve high ranking SEO results, hire a firm to do product development, or review your sales process and operations online.

Please email Support@BannerBlindness.com or call 312-281-8931.