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Banner Blindness is a full service online marketing, web development, and online media production company.

Please call (312)-281-8931 or email  Domains@BannerBlindness.com to discuss our domaining or online marketing  and web development services.

Please include the following information when contacting us about our domaining services:

• What domain are you interested in?
• Are you looking for Banner Blindness to sell your domain portfolio?
• Are you a web development wholesaler, domain wholesaler, legal representative (negotiator), escrow agency, public relations representative, web developer, international registrar holding company, domain parking company, website broker (buyer or seller), registrar, branding agencies, etc…
• The type of web development or domaining service you are interested in
• Your contact information
• The reason why you are interested in discussing Banner Blindness’ domaining or online marketing services
• Your budget range

Clients who currently use or have used Banner Blindness’ domain and online marketing services:

Jay Adelson - JayAdelson.com - CEO of Digg.com

Suzy Welch - SuzyWelch.com - Philanthropist, Business Woman, and wife of GE’s Jack Welch

Gary Rebak - GaryRebak.com - Lead microsoft anti-trust attorney and Silicon valley elite

Shawn Riegsecker - ShawnRiegsecker.com - CEO and founder of Centro

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The man above called 911 after getting pissed off about Subway’s terrible food and customer service.  Can you honestly blame the guy?  He is most likely a tax paying citizen and has every right to call 911.  After listening to his 911 calls it took local police almost an hour to get there.  I find it annoying that this story has made national headlines and the media is chastizing this man.  He was simply trying to get what he paid for.  He is probably poor and hungry - do we have no compassion for the needy in this country?  He was even polite to the 911 employees.  This customer was ripped off by Subway (as thousands of American’s every day are) because the owner/operators rip you off by giving you very little meat and condiments.  I say kudos to this man for having the balls to call the police on Subway.  Because Subway really sucks.  Leave your comments on whether or not you like Subway.  You can read more about this consumer grievence on The Smoking Gun.

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The man above called 911 after getting pissed off about Subway’s terrible food and customer service.  Can you honestly blame the guy?  He is most likely a tax paying citizen and has every right to call 911.  After listening to his 911 calls it took local police almost an hour to get there.  I find it annoying that this story has made national headlines and the media is chastizing this man.  He was simply trying to get what he paid for.  He is probably poor and hungry - do we have no compassion for the needy in this country?  He was even polite to the 911 employees.  This customer was ripped off by Subway (as thousands of American’s every day are) because the owner/operators rip you off by giving you very little meat and condiments.  I say kudos to this man for having the balls to call the police on Subway.  Because Subway really sucks.  Leave your comments on whether or not you like Subway.  You can read more about this consumer grievence on The Smoking Gun.

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The email creative above was spammed to my personal email account at Yahoo. I just wanted to post it here to give you an example of a great email creative. I have written about how to create a high-end email creative before. Again, the email above contains the same marketing principles and has probably been very effective for its advertiser. Notice the text at the top of the image; this is because many email inboxes do not allow images to be shown. Make sure this text is an attention getter because many times your image won’t appear and the text is all your customers will be able to see.
If you need an email creative developed for your business, please email Support@BannerBlindness.com or call 312-281-8931.

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The above screen shot is from StumbleUpon and how they generate thousands of new users daily.  Many online marketers and companies overlook this simple solution to generating new traffic: eMail marketing through referrals.  I normally never like to give out the stored emails in my Gmail account to web 2.0 properties; but in this case I thought it would be alright.  A few people emailed me saying, “wtf”?  But for the most part, a lot of people were enthusiastic to find out about StumbleUpon.

If your a web 2.0 company and looking to generate additional users and traffic through email referrals, please call 312-281-8931 or email Support@BannerBlindness.com One of our programmers will help you implement this amazing marketing tool into your website.  Note: this is obviously not useful for all websites or companies.

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One of Yahoo’s greatest competitive weaknesses, in comparison to Google, is their contextual advertising platform - though they are still ahead of Microsoft.  AdSense (Google’s contextual advertising system) is hand’s down the most powerful contextual advertising system on the Internet.  With Google’s recent acquisition of Double Click they can now utilize the AdSense contextual network to display CPM priced banners - enhancing their CPM advertising distribution to an unbelievable amount.  Google is the worlds largest display advertising company - bigger than Specific Media, 24/7 Real Media, Platform A (AOL), and any other competitors.  Google has been slowly rolling out their display advertising efforts through the AdSense contextual network.  On this website, as well as other online properties that we own, we have seen these ads and they pay very little.  So we have been forced to turn off image advertisements, and only show text display ads; as CPM payout is worthless.  Back to Yahoo contextual network, it sucks, oh I already mentioned that.  I’m sure many of you have seen these ads before:

They are a perfect example of Yahoo’s terrible contextual network.  There is no revenue optimization system in place - which is clearly evident otherwise Yahoo would be constantly rotating competing ads in order to determine the highest revenue per click advertisements.  I’m certain that the advertisers shown above have a contract with Yahoo for a static price per click, and in return they get premium placement - but this is to the detriment of Yahoo and Yahoo shareholders.  Wake up Yahoo, there is no shame in duplicating Google’s contextual network; what are you waiting for?

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Swiffer created an excellent marketing campaign through YouTube that has received over 150,000 unique channel views.  Swiffer is offering $15,000 to whoever can create the best “cleaning break-up” video.  Two of the commercials almost look professional enough to be used on TV.  Swiffer is probably planning on using the best commercials on an actual television advertising campaign.  If your company is interested in creating a user generated advertising and promotional campaign - please contact Banner Blindness to learn how we can develop a similar marketing campaign.

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Savy online marketers using Skins to break through Banner Blindness

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Savy online marketers are realizing that paying for skins on highly trafficked sites is one of the best ways to break through Banner Blindness. PerezHilton.com was featuring a skin by NBC’s new television show Lipstick Jungle (looks like another Sex In The City Show). Below is another website (CollegeHumor.com - owned by IACI) that regularly features skins, but I was unable to capture an example.

So how can custom skins break through banner blindness and help your business achieve dramatic online marketing results:

• Make sure the price of the skin is a low priced CPM, don’t just pay to have it up there for a week. Make sure you are being billed anywhere from .05 - .25 cents per CPM. Of course, this rate will vary with the website and whether or not it corresponds with the topic of what you are advertising. For the Perez Hilton example above, I’m sure NBC had to pay a pretty penny to get the customized skin - but the skin correlates with the targeted user demographic that Perez Hilton attracts.
• Skins should have a strong call to action
• Skins should feature something shocking or attention getting
• Skins rarely involve direct response marketing - most of the examples I have seen have been for new television shows
• Skins should practice the principle: Less is more
• If you are advertising a site, be sure to use analytics and track how many type-ins or clicks you generated

If you are interested in having a Skin developed to use on a highly trafficked site - please contact Banner Blindness to see examples of skins we have designed in the past and how they might enhance your online marketing strategy.

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Savy online marketers are realizing that paying for skins on highly trafficked sites is one of the best ways to break through Banner Blindness. PerezHilton.com was featuring a skin by NBC’s new television show Lipstick Jungle (looks like another Sex In The City Show). Below is another website (CollegeHumor.com - owned by IACI) that regularly features skins, but I was unable to capture an example.

So how can custom skins break through banner blindness and help your business achieve dramatic online marketing results:

• Make sure the price of the skin is a low priced CPM, don’t just pay to have it up there for a week. Make sure you are being billed anywhere from .05 - .25 cents per CPM. Of course, this rate will vary with the website and whether or not it corresponds with the topic of what you are advertising. For the Perez Hilton example above, I’m sure NBC had to pay a pretty penny to get the customized skin - but the skin correlates with the targeted user demographic that Perez Hilton attracts.
• Skins should have a strong call to action
• Skins should feature something shocking or attention getting
• Skins rarely involve direct response marketing - most of the examples I have seen have been for new television shows
• Skins should practice the principle: Less is more
• If you are advertising a site, be sure to use analytics and track how many type-ins or clicks you generated

If you are interested in having a Skin developed to use on a highly trafficked site - please contact Banner Blindness to see examples of skins we have designed in the past and how they might enhance your online marketing strategy.

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I look at banner ads more then most people - because I’m always looking to see how marketers are marketing online. I recently came across a banner ad on DrudgeReport.com that featured McDonald’s upcoming Chill Lounges. They seem like a “third place” (a place outside the home and office) where people can chill, consume, and utilize technology (music, Internet, communication tools). The following is the banner advertisement I came across and a screen shot of the flash-based McDonald’s Chill out lounge website:

The banner on the left is good for three reasons: its simple, has a hot girl, and has a call to action (that’s pretty much all you need in a good banner).  The website, like most flash websites, is flashy and full of interactivity. I personally hate flash based websites, as they take a long time to load, take a long time to interact with, and you regularly have to update your flash player. Flash based websites, like all things in life, have their time and place. I’m not sure McDonald’s Chill lounge website is very useful for users and actually explains what it is that McDonald’s is trying to accomplish - the launch of new lounge type spaces in their stores. I only know about the new rehab work being done in McDonald’s because I read it somewhere online. The flash based website, though cool and musical, fails to convey to current McDonald’s patrons and potential customers the new upcoming features to be found in McDonald’s stores.