Banner Blindness Inc. has been helped dozens of clients break through banner blindness by developing high quality flash and static banners. We typically only work with clients that need 16 banners developed (8 flash and 8 static). We can build custom 125×125 banners for you as well. We typically develop: 468×60, 728×90, 200×200, 250×250, 300×250, 336×280, 120×600, 160×600 in both flash and static banners. These banners are all Google compliant and can be used on the Google content network (a very powerful source of traffic). Additionally, you can use these banners on display advertising networks if you advertise on a CPM basis.  If you have questions about flash and static banner design please post in the banner design section of the forum.  Thanks!

If you are looking to have banners created please contact us and we will look over your project and provide you with a price quote.  We accept paypal, credit card, and check as forms of payment.  We can also show you a portfolio of banners that we have created for clients in the past.  Let Banner Blindness Inc. help you achieve your online advertising goals through high quality banners that can break through banner blindness.

When advertising through large online display networks, there are two way to advertise:

1. The smart way that results in a positive ROI

2. The dumb way. You will get ripped off and have a negative ROI

Banner Blindness Inc. prefers that all of its clients choose the first method of advertising online. I can’t believe how many display network advertisers advertise on a negative ROI basis. Stop throwing money away for no reason! Display advertising networks love to prey on unsuspecting customers who have no experience advertising on a large display network. Display network advertising executives loves to talk about, “learnings”, and how long it might take to find out what channels are converting. I also love the phrase, “self-auto-optimizing system” - in other words how can we milk you the most. Unless your cpa display advertising campaigns are run on a purely CPA level, you are most likely going to get screwed. If you are interested in running your online performance based marketing campaign through Banner Blindness Inc.

Please contact us and we will take a look at what you are interested in advertising.

The home page of any major website (AOL, Yahoo, eBay, MySpace, etc…) is a great place to do advertising and marketing research - as these are companies spending small fortunes trying to market their products or services. I recently came across Rozerem on the front page of Yahoo! Screen shots of the banners are below:

When displaying banner ads you only have a fraction of an actual second to attract a viewers eyes - otherwise Banner Blindness occurs and your banner is never seen. The above banners are very attractive, creative, but fail to get people to click. I don’t have the CTR numbers or the number of impressions Rozerem purchased on Yahoo (as this company is not a client of ours) - but I can determine from experience that the CTR is probably very very low, and Rozerem is not happy with the performance of their campaign. The very first image in a gif or flash banner should immediately get the users attention. In the example above you have to watch the banner ad for 6 seconds to find out what is being advertised. They did do a good job of including a call to action and that probably helps CTR - but it should be displayed in the beginning, not the end. If I were to have created the banners and the website for Rozerem we would have done the following:

• The banner would have included the words FREE, Sleeping Pills, Get a good nights sleep!, etc…
• The landing page would immediately gather visitor data by sending users to a lead gen form to receive free pills
• Instead of using boring images from old tv shows, we would have used images of attractive females in sexy silk lingerie sleeping peacefully and dreaming of a hunky boy toy

The current Rozerem website makes it too difficult for users to request a free trial of the sleeping pills. And once again, the banners are probably performing terribly and costing this pharmaceutical company an arm and a leg.