I recently came across this Dermitage facial rejuvenation and wrinkle reduction product. Ever since I was a young boy I have seen products being advertised that claim to reduce wrinkles. I can also recall my Grandmother applying these products, her wrinkles were never reduced, but she did smell like an old woman with wrinkle cream (I love you Grandmother!). Below are a screen shot of the banner and website I came across:

We can learn a great deal, from a marketing perspective, from the two pieces above. Firstly, the banner is a great marketing piece because it is shocking, interactive, and has a strong call to action. Secondly, the website is easy to navigate, has testimonials (it should have video testimonials) and immediately places a call to action on the top getting users to fill out their information. I assume that Dermitage is not advertising this product on a CPM basis, rather; a performance basis and giving the network a $20 - $40 CPA for every product sold. Many health related products (weight loss, skin, hair, etc…) operate on a very shady model. They allow you to purchase an initial supply of the product for shipping and handling. After, typically 2 weeks, you get charged the full purchase price (which is rarely disclosed) and you have to contact the company to stop them from billing your credit card. Contacting the company is often difficult as they make you call numerous numbers and force you into a vicious circle with no way to get out. If you have a medical product and would like to create a direct response website similar to the one above, please call one of our online marketing consultants at 843-425-3566 or email Support@BannerBlindness.com.