Youtube (Google) and Officemax have come up with a rather creative viral youtube campaign.  Below is a screen shot of the preferential Youtube placement to generate additional views on Youtube.  The number of impressions this Youtube channel is generating must be massive (so this must have been a big advertising deal - probably worth $250,000):

Below are more pictures of the OfficeMax Youtube channel and the video with the advertisement:

The videos are rather funny and viral as the actor tries to pay for things with nothing but pennis.

It’s hard to say whether or not this is generating additional business for OfficeMax.  I would certainly hope so as it has probably cost them a lot of money to produce and place on Youtube.

If you are a fortune 500 company and interested in developing edgy viral content advertised on Youtube we would like to help you produce the marketing campaign.  Please contact us for more information.  We can only take on this project if you have a minimum of $50,000 to invest into it.  We can develop an engaging consumer based website, viral youtube campaigns, and purchase premium Youtube video placement to make the campaign go viral.  Kudos to this creative and entertaining online viral marketing campaign from Youtube (Google) and OfficeMax.

The man above called 911 after getting pissed off about Subway’s terrible food and customer service.  Can you honestly blame the guy?  He is most likely a tax paying citizen and has every right to call 911.  After listening to his 911 calls it took local police almost an hour to get there.  I find it annoying that this story has made national headlines and the media is chastizing this man.  He was simply trying to get what he paid for.  He is probably poor and hungry - do we have no compassion for the needy in this country?  He was even polite to the 911 employees.  This customer was ripped off by Subway (as thousands of American’s every day are) because the owner/operators rip you off by giving you very little meat and condiments.  I say kudos to this man for having the balls to call the police on Subway.  Because Subway really sucks.  Leave your comments on whether or not you like Subway.  You can read more about this consumer grievence on The Smoking Gun.

The above video shows a unique method for retailers to sell product in malls. Albeit, not every retailer can sell products in this manner, but at least understand why this stand is more successful than most retail outlets. The following are marketing and retailing principles to consider should you be operating brick and mortar store fronts:

• A good presentation starts with a “wow”. You have to get your future customers attention. This stand does this with their incredibly loud speaker, beautiful girls, and the bright pink.
• If you can get your potential customers eyes you will have to engage your customers. Far too many retail locations lack the necessary sales people to close a sale. If you are going to shock and awe your customers, you had better be able to sell to your customers.
• Lip stick is sold by giving free samples. Does your business give free samples or sales literature about your products or services?
• Sex sells. Sex sells. Sex sells. Whenever possible, incorporate sex into your marketing message.
• Make it easy for your customers to purchase and quickly leave. The longer they stand in your retail location the more they cost you.

I hope this observation and quick list of retailing tid-bits was of some help you and your business. If you have any additional retailing tips please include them in the comments.