Archive for the ‘Banners’ Category

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Wednesday, December 24th, 2008

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Apple iPhone - What does a laser pointer look like when shined into the camera lenz

photons photo graphedlight beamlaser beam light pictures

laser beam photographedlazer beamcamera testing

The pictures above were photographed with the Applie iPhone 3G. We shined a laser beam directly into the digital camera lens on the iPhone - what we photographed was short of spectacular. We shined the laser into the phone in an average lit living-room.

The iPhone has a few applications that let you explore the universe, earth, and other large scale zoom in and zoom out applications. The magnifying glass software hardware/software on the iPhone is very cool and extremely advanced for our times (year 2008). With the pictures above you can do the same thing and it almost seems as if you are exploring a universe of photons. Test it out and amaze yourself.

Learn about how crappy Google’s Android TMobile cell phone is.

If you are a company and interested in developing iPhone software application and marketing it through the Internet (for your business or for business development) - please call us at: (312)-281-8931 or email Software@BannerBlindness.com

Banner Blindness employs a team of four certified Apple iPhone application software developers that can develop highly sophisticated, graphically rich, and useful applications for the Apple iPhone.

To successfully build an Apple iPhone application is one thing - to market it and make it a smash success requires an advertising agency with the knowledge and the resources to carry it out. Banner Blindness has successfully launched dozens of niche mobile marketing, content delivery, and premium billing campaigns.

We look forward to learning about your Apple iPhone software development needs and how you plan to produce revenue through this rapidly developing application market place.
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Cash for gold scam - effective creatives and marketing

Wednesday, April 2nd, 2008

Missing Attachment

We do quite a bit of online marketing for both our internal products as well as affiliate products. A common affiliate offer and online marketing product is “Cash for Gold”. You fill in a lead form and you are contacted by a gold liquidator. These offers are directed towards people who are in a cash crunch and need to liquidate their assets in order to survive. The worse the economy gets the better this offer will probably convert. Below are screen shots of the banner and landing page creative:

cash for goldcash for gold scam

The above creatives are very very good. The landing page is very attractive with only a few fields to fill out and is somewhat generic. They truly emphasized “less is more” The banner creative is simple and to the point, but could probably use a more attractive female and the color scheme should match the landing page.

I was recently in Florida visiting some family and picking up a new convertible. My aunt and uncle have a few friends that are senior citizens and I was amazed at how many of them live month to month on social security and other fixed income cash flow; and boy do they love the race track. It was sad to see so many poor senior citizens at the race track gambling away their rent and food money. Anyhow, I was amazed to see how many of them had gold, diamonds, and other vintage jewelry that could probably be converted into cash. The company running the “cash to gold” offer is most likely Right Media/Yahoo and they get paid a CPA (cost per action) of probably $5 - $10 per lead filled out. I didn’t fill out the form, but I would imagine the user is immediately sent an email follow up and a phone call to close the deal. I think most people that mail in their gold are probably ripped off by the company and given an unfair price for their gold/valuables. If you try and dispute the amount given I would bet you have to pay for return shipping, handling, and insurance - which can be quite expensive.

It’s sad to see so many seniors, middle-class, and even poor people truly suffering from the recession the US is going through. I recently read a statistic that over 20 million Americans are using food stamps to help them eat. It’s even worse to see ruthless companies buying up their gold for pennies on the dollar.

Cash for gold scam - effective creatives and marketing

Wednesday, April 2nd, 2008

Missing Attachment

We do quite a bit of online marketing for both our internal products as well as affiliate products. A common affiliate offer and online marketing product is “Cash for Gold”. You fill in a lead form and you are contacted by a gold liquidator. These offers are directed towards people who are in a cash crunch and need to liquidate their assets in order to survive. The worse the economy gets the better this offer will probably convert. Below are screen shots of the banner and landing page creative:

cash for goldcash for gold scam

The above creatives are very very good. The landing page is very attractive with only a few fields to fill out and is somewhat generic. They truly emphasized “less is more” The banner creative is simple and to the point, but could probably use a more attractive female and the color scheme should match the landing page.

I was recently in Florida visiting some family and picking up a new convertible. My aunt and uncle have a few friends that are senior citizens and I was amazed at how many of them live month to month on social security and other fixed income cash flow; and boy do they love the race track. It was sad to see so many poor senior citizens at the race track gambling away their rent and food money. Anyhow, I was amazed to see how many of them had gold, diamonds, and other vintage jewelry that could probably be converted into cash. The company running the “cash to gold” offer is most likely Right Media/Yahoo and they get paid a CPA (cost per action) of probably $5 - $10 per lead filled out. I didn’t fill out the form, but I would imagine the user is immediately sent an email follow up and a phone call to close the deal. I think most people that mail in their gold are probably ripped off by the company and given an unfair price for their gold/valuables. If you try and dispute the amount given I would bet you have to pay for return shipping, handling, and insurance - which can be quite expensive.

Savy online marketers using Skins to break through Banner Blindness

Thursday, February 7th, 2008

Missing Attachment

Savy online marketers are realizing that paying for skins on highly trafficked sites is one of the best ways to break through Banner Blindness. PerezHilton.com was featuring a skin by NBC’s new television show Lipstick Jungle (looks like another Sex In The City Show). Below is another website (CollegeHumor.com - owned by IACI) that regularly features skins, but I was unable to capture an example.

perez hilton nakedcollege humorSo how can custom skins break through banner blindness and help your business achieve dramatic online marketing results:

  • Make sure the price of the skin is a low priced CPM, don’t just pay to have it up there for a week. Make sure you are being billed anywhere from .05 - .25 cents per CPM. Of course, this rate will vary with the website and whether or not it corresponds with the topic of what you are advertising. For the Perez Hilton example above, I’m sure NBC had to pay a pretty penny to get the customized skin - but the skin correlates with the targeted user demographic that Perez Hilton attracts.
  • Skins should have a strong call to action
  • Skins should feature something shocking or attention getting
  • Skins rarely involve direct response marketing - most of the examples I have seen have been for new television shows
  • Skins should practice the principle: Less is more
  • If you are advertising a site, be sure to use analytics and track how many type-ins or clicks you generated

If you are interested in having a Skin developed to use on a highly trafficked site - please contact Banner Blindness to see examples of skins we have designed in the past and how they might enhance your online marketing strategy.

Support this blog. Bookmark this article: These icons link to social bookmarking sites where readers can share and discover new web pages.

  • Digg
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  • Bumpzee
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  • Netscape
  • NewsVine
  • Reddit
  • Spurl
  • StumbleUpon
  • Technorati