Ask.com receives 1-4% of US search traffic and is finding it impossible to increase that number. Chances are, Ask.com will never be able to increase that number to a reasonable rate. So what is Ask.com doing to possibly increase those numbers? Not a whole lot: they are firing 40 non-producing employees and “focusing on married women looking to manage their lives.” I could care less what Ask.com does to increase their traffic and revenue numbers - because I don’t use it for search purposes or advertising purposes. We recently tested out some offers that would be perfect for “married women looking to manage their lives” and they performed horribly. The content network is filled with click-bots and will rob you blind. In our opinion, if Ask.com wanted to make a serious move, they would return to their origins and re-brand Ask.com as AskJeeves.com again. Yeah, all their re-branding dollars they spent on Ask.com would go to waste, but people still think AskJeeves, not Ask. Case in point: Howard Schultz closed Starbucks for an hour and had the whole country talking about it. Accept defeat, re-brand-brand, and move forward.