Archive for the ‘AdGarner’ Category

How to Choose a Designer for your Website

Tuesday, June 2nd, 2009

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Success of a website very much depends on its designer. So you must know important things to view in a web designer-

1. Experience: You have seen the thousands of ads of web designing companies claiming to design a website in minimum cost but you should always choose the company best in it’s experience either it charges more or less. The experience of a web designing company is the projects done by it. You should see the portfolio of the company before choosing it. Maximum the websites are designed maximum the chance to get a beautiful webpage.
2. Infrastructure: The web designing company should be best in infrastructure and should use latest technology to design a webpage. It should be competent enough to fight with competitors on the basis of technology. It must have good experience in multiple platforms and knowledge of programming language of PHP, .NET, ASP, MSSQL, MySQL, VB, C++, Linux, Windows, etc.
3. Employees: Company’s work on website depends on its designing team. The workers of company must have skilled and experienced in website designing. They should have knowledge of latest technology and graphic design software such as Photoshop, Dreamweaver, animation software, HTML (hypertext markup language) and CSS (cascading style sheet).
4. Time Constraint: Your website designer must be time constraint and good communicator. Time is important thing to design a website but it should be in corporation with quality.
5. Regular Quality Control check: A designer’s work doesn’t stop after designing a website but it should also engaged in regular quality control check for the website so that website can be in accordance with time to fight with competitor’s site.

So you must always think of these issues before choosing a web designer because your global interaction depends on your website. If it will not fulfill the needs of visitors then they will not confessed.

If you are looking for such a Web Designer that contains all these characteristics then please click here and you will know:
http://www.crystaltechesolutions.com/

valuable domains

Sunday, September 14th, 2008

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Banner Blindness is a full service online marketing, web development, and online media production company.

Please call (312)-281-8931 or email  Domains@BannerBlindness.com to discuss our domaining or online marketing  and web development services.

Please include the following information when contacting us about our domaining services:

  • What domain are you interested in?
  • Are you looking for Banner Blindness to sell your domain portfolio?
  • Are you a web development wholesaler, domain wholesaler, legal representative (negotiator), escrow agency, public relations representative, web developer, international registrar holding company, domain parking company, website broker (buyer or seller), registrar, branding agencies, etc…
  • The type of web development or domaining service you are interested in
  • Your contact information
  • The reason why you are interested in discussing Banner Blindness’ domaining or online marketing services
  • Your budget range

Clients who currently use or have used Banner Blindness’ domain and online marketing services:

jay adelson

Jay Adelson - JayAdelson.com - CEO of Digg.com

suzy welch

Suzy Welch - SuzyWelch.com - Philanthropist, Business Woman, and wife of GE’s Jack Welch

Gary Reback

Gary Rebak - GaryRebak.com - Lead microsoft anti-trust attorney and Silicon valley elite

Shawn Riegsecker

Shawn Riegsecker - ShawnRiegsecker.com - CEO and founder of Centro

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CPM advertising vs. CPC advertising - Do your company a favor and STOP cpm ad buys.

Monday, May 5th, 2008

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If your company is still advertising on major display advertising networks such as Specific Media, 24/7 Real Media, CPX Interactive, Double Click, adGardner, etc….? STOP and re-negotiate your rates or STOP advertising on these networks all together. It is costing you an arm and a leg for shitty results. Yes, that’s right, shitty results. You may be featured on some of the most prominent websites, but you are also paying an arm and a leg and your banners are “blind” to the audience you are trying to reach. Only two out of ten impressions actually “see” your banner and out of that 20% only 1/10 will click on your ad, resulting in a CTR of around .02%. That’s pathetic, we regularly get 1%+ CTR with the banners and placement we create. But wait, there is a better way: Google, Yahoo, Microsoft, and Adsonar (AOL). Dump your CPM buys and buy CPC - you will actually get traffic.BannerBlindness.com regularly delivers hundreds of thousands of unique visitors to major portals looking to grow their subscriber base. Why would you want to pay for an impression when you can actually pay for a visitor. We can help - yes this is a shameless plug post promoting our services. We recently helped BuddyTV.com generate tens of thousands of new users. They are in a battle with TV.com for online market share of “online television social-networking”. This is the bread and butter way for major television networks to attract viewers for prime time television shows.

CPC advertising on a display network is cheaper and far more effective than purchasing hundreds of thousands of dollars of CPM buys throughout the year. Again: why would you pay for an impression when you can pay for an actual visitor. So you might be saying, and this is a common statement; “Well it’s worth it to pay for CPM advertising when your banners are very targeted” or “We have such a large marketing budget that we can’t achieve our goals through a cpc buy”. WRONG. I don’t have the time to conduct an actual statistical investigation into how much more effective cpc advertising is vs. cpm advertising - but I can assure you, that the observations and actual experience that my 10 years of online advertising experience disprove any notion that CPM advertising is EVER more effective then cpc advertising. Companies like Blue Lithium, Right Media, Advertising.com, etc… were founded on a performance based model; but quickly warped into CPM advertising as they saw an incredible opportunity to rip off major corporations through HUGE CPM buys. What the hell does a 60 year old marketing manager know about CPM buys? NOTHING.

The major online display advertising networks have been milking major corporations with major advertising budgets for years. I was discussing with an associate of mine recently, that even though major corporations like Budweiser, Ford, GM, Toyota, etc… may be losing out big on CPM advertising; it’s still probably yielding better results then traditional media buys (magazines, television, radio). So they may be getting ripped off, but at least it’s not as bad as it could be. But it’s time to get smart, and it’s time to get lean — corporations! Stop throwing your share holder money down the CPM toilet, and start paying for actual visitors not just impressions!

Contact Banner Blindness if you are interested in making a major dent in your daily and monthly uniques. We have helped clients double their daily traffic numbers, and achieve metrics such as: registrations, newsletter sign-ups, purchases, recurring visitors, landing page optimization, etc… We can very affordably and quickly send you hundreds of thousands of unique visitors through large CPC buys using all the major advertising networks. Additionally, if you are a publisher (as many of our clients are) you will be arbitraging your purchase with us, as you will make it up on the number of impressions you can serve based on the number of unique visitors we deliver. Remeber, only pay for for unique visitors - NEVER just impressions.

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Yahoo contextual advertising solutions way behind Google in 2008

Friday, February 22nd, 2008

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One of Yahoo’s greatest competitive weaknesses, in comparison to Google, is their contextual advertising platform - though they are still ahead of Microsoft.  AdSense (Google’s contextual advertising system) is hand’s down the most powerful contextual advertising system on the Internet.  With Google’s recent acquisition of Double Click they can now utilize the AdSense contextual network to display CPM priced banners - enhancing their CPM advertising distribution to an unbelievable amount.  Google is the worlds largest display advertising company - bigger than Specific Media, 24/7 Real Media, Platform A (AOL), and any other competitors.  Google has been slowly rolling out their display advertising efforts through the AdSense contextual network.  On this website, as well as other online properties that we own, we have seen these ads and they pay very little.  So we have been forced to turn off image advertisements, and only show text display ads; as CPM payout is worthless.  Back to Yahoo contextual network, it sucks, oh I already mentioned that.  I’m sure many of you have seen these ads before:

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yahoo-1.jpg

They are a perfect example of Yahoo’s terrible contextual network.  There is no revenue optimization system in place - which is clearly evident otherwise Yahoo would be constantly rotating competing ads in order to determine the highest revenue per click advertisements.  I’m certain that the advertisers shown above have a contract with Yahoo for a static price per click, and in return they get premium placement - but this is to the detriment of Yahoo and Yahoo shareholders.  Wake up Yahoo, there is no shame in duplicating Google’s contextual network; what are you waiting for?

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