Not all products and services are created equal.  Not all landing pages are created equal.  Thus, conversion rates for similar products and similar landing pages convert at different percentages.  The higher your landing page conversion ratio – the easier it makes your job of advertising your offer on a mass scale.  Mass marketing through the internet is the ultimate goal of every online marketer.  In order to mass market a product through the internet it takes a landing page that converts at 3%+ and the ability to generate massive amounts of traffic.

The following are some suggestions and tips when it comes to creating a landing page that converts:

Start using online web commercial videos.  Landing pages that are not using video are losing a large % of sales to competitors that are.  There are two types of online marketing videos that Banner Blindness prefers to use.  The first type of video that we use is a spokesperson that generally appears in the lower right hand corner of the landing page.  Shooting this video can be difficult as it has to be done against a white screen and it’s a rather complicated flash file.  However, this video format offers a lot of credibility, counter arguments that the customer might have, as well a strong call to action to the customer.  The second video type that we like to use is a simple spokesperson overlaying a blue screen.  On the blue screen we overlay a corresponding background image.  We generally host this second video format on Youtube as it gives the website a social network aspect and possibly more credibility as Youtube is a well recognized brand.

  - Fake blog weight loss testimonial

Start using online web testimonials.  Testimonials should be from real customers with real stories to tell how the product or service has changed their lives.  Big smiles, big stories, and a call to action from the testimonial participant work best.  Using a picture of a testimonial participant doesn’t work anymore – you need to video your testimonial participants.

Test Test Test.  Far too many graphic designers and project managers fail to test their landing pages and don’t perform website usability testing.  Testing involves going through the sales process and looking for ways to optimize your website.  There are countless variables that can affect your conversion rate.  Focus most of your attention on your initial page and customer ordering process page.  In online direct response marketing I rarely see more than 2 – 4 pages in the sales process.  Again, if your looking to learn more about landing page optimization you should look at offers on affiliate networks like Copeac, Hydra, Azoogle, Crisp Ads Affiliate Network, Affiliate.com, etc….

Credibility.  There are lots of little tricks you can implement on your landing page to achieve credibility with your customer.  Testimonials are by far the most important aspect in achieving credibility.  Even though you might not take sales over the phone be sure to have a toll free number with a pre-recorded sales message on it.  List your mailing address so the customer knows your not a fly-by night company or looking for a quick sale.  The Wu-Yi weight loss offer is a great example of establishing credibility.  They use a Chinese male spokesman that immediately tells the customer the companies telephone number, mailing address, and information about the company.

If you are a company looking to develop a new landing page, web development, achieve high ranking SEO results, hire a firm to do product development, or review your sales process and operations online.

Please email Support@BannerBlindness.com or call 312-281-8931.